Making complexity understandable through research, systems thinking and thoughtful design.
I'm Polyana, a Product Designer with 10 years of experience connecting research, strategy and design to build better digital products.
Open for remote consulting/freelance projects
Cross-industry experience. Worked across fintech, climate tech, SaaS, B2C/B2B products, and a some more. Nubank, Lemon Energy, Sicredi, and Olist.
Close collaboration with product, engineering and business teams.
Curious by nature. Adaptable by practice.
From discovery to delivery; from desk research to roadmap and OKRs definition. My work goes where there is need.
At Lemon, my mission was to make a complex and unfamiliar service feel understandable, trustworthy and scalable, from the very first interaction to internal operations.
Onboarding experience
A single place to track onboarding progress, understand the service and learn what comes next. Customer satisfaction as consequence.
View case studyDesigned Lemon's onboarding from the ground up for an unfamiliar service.
Turned customer understanding into a measurable business KPI.
Reduced uncertainty through product education and lifecycle communication.
Connected acquisition, onboarding and internal operations into a cohesive experience.
Acquisition flow
From first click to contract, without waiting for a sales representative. Reducing friction by automating data entry and enabling self-service.
Scaled Lemon's acquisition from assisted sales to self-service.
Increased self-service adoption to 83% and acquisition conversion 3.7x.
Connected customer research with growth strategy and experimentation.
Led end-to-end product decisions across design, product and engineering.
At Nubank, I learned how thoughtful product design can simplify complex financial systems and build trust at scale.
Personal loan application experience
Improving the credit application experience through rapid and continuous experimentation during policy changes.
Redesigned lending experiences for one of Nubank's fastest-growing products.
Increased loan conversion by 5.5% through experimentation.
Reduced support demand by 50% with clearer product communication.
Improved transparency in complex financial decisions while balancing customer trust and business goals.
This page is only a snapshot of my work. Contact me for full case studies or research reports.
Research-led design, thoughtful execution and products that solve meaningful problems. That's the kind of work I'm looking for.